By Rory Hale – REALTOR®, CIR Realty, Rural Properties & Acreages near Calgary
Week 8 of 10
The drone lifts over the shelterbelts, catching the approach in one smooth arc—lane, pens, pond, and shop in frame—then drops into a slow, steady walk-through that shows how the yard actually flows. That opening minute does what photos can’t: it orients buyers. They see where to park, unload horses, back a trailer, and how the house, shop, and pasture relate—before their truck ever leaves pavement.
The story of how land works day-to-day—water, wind, workflow—turns interest into qualified showings.
Seller priorities (what moves price):
1) Pricing = story that matches value. We highlight the land mix (pasture/treed/hay), your water story (well, stock hydrants, pond access), and improvements (tall doors, 240V, fencing) that justify the ask. The video sequence is built to support the number—not the other way around.
2) Reach the right buyer segments. We tailor versions for horse, cattle, and recreation audiences and show what they measure: stall layout, trailheads, turnarounds, door heights, bay lengths, and where toys or hay actually go.
3) Keep conditions from wobbling. Your listing links a tidy well/septic/RPR package so lenders, lawyers, and buyers have answers while they’re engaged—not days later.
What buyers want to see on video:
Distances: minutes to town/highway, school bus pickup, and fuel.
Noise/wind context: where wind breaks, where it sings, and how the yard is sited.
Connectivity: cell reality and internet coverage; let’s include an on-camera speed test.
Day-in-the-life: where coffee tastes best, where ice melts first, where the dog swims, where you turn the trailer around on a cold January evening.
Myth: “Short clips are enough.”
Reality: A 2–4 minute long-form sells the workflow and confidence. Then 10–20 second teasers drive clicks back to the full story.
Thinking of selling? Book a low-pressure Seller Prep Call and let’s build a drone Storyboard & Shot List— that highlights the best parts of your property.
Hashtags:
#AlbertaAcreages #FoothillsRealEstate #DroneVideo #RuralMarketing #CochraneAB #WaterValley #Sundre
Rory Hale, CIR Realty | 403-585-6552 | rhale@cirrealty.ca | roryhale.com
